Inception is a film by Christopher Nolan, where the heroes try to inject ideas into hidden corners of the subconscious. Have you seen the Axiom beer labels? Each of them shows the thoughts of a person, thoughts related to the beer and its name. But maybe the person depicted is the person having the thoughts? The world chasing after uniqueness is stuck in the inner paradox. The new is what has been forgotten. Where there is one – there are three.
Magnum, East Kent Goldings, Saaz